Why Supporting Local This Holiday Season Matters More Than Ever

The holiday season has a way of reminding us what really matters—connection, generosity, and community. And one of the most powerful ways to live those values in your community is by choosing to support local businesses.

We hear “shop small” all the time, but the impact isn’t just sentimental. It’s measurable, tangible, and transformative for your local economy. When you shop at a locally owned business, approximately $0.68 to $0.70 of every dollar stays in the community. That same dollar spent at a national chain? Only $0.13 to $0.15 stays local.

That difference is incredible!

Local businesses hire local people, use local services, and donate to local causes. Economists call this the local multiplier effect—your dollar doesn’t just make a single purchase, it gets reinvested again and again, growing its impact each time. This is what funds local jobs, supports schools and public services, and helps maintain the character and uniqueness that make communities feel like home.

Let’s put the power of small decisions into perspective. Newberry County has over 15,000 households (according to the American Community Survey done in 2023). Now imagine if every household—just once—chose to take $40 they might normally spend at a large retailer and instead spent it with a locally owned business. The result?

A $600,000 impact into our local economy!

Over half a million dollars circulating between neighbors, families, and community members. That’s the power of choosing local.

But it's about more than just the oh mighty dollar. Local shops offer something national chains simply can’t replicate: relationship. Your favorite farmer, baker, brewer, or boutique owner knows your name (or your kid’s favorite snack). They remember what you bought last time and ask how the holidays are going. When you walk through the door, they genuinely smile—not because a corporate policy requires it, but because your support directly helps them keep going.

Target and Wal-Mart won’t notice whether you came in or not. But a small business will and your support will absolutely make their day!

So...are you ready to shop local this weekend?! If you’re ready to make a difference—and have fun doing it—this Saturday is the perfect time!

🎄Bowers Farm is part of Shop 34 Saturday from 10am-4pm. Ten unique stops across 14 scenic miles from Winnsboro through Pomaria. Explore farms, shops, makers, and unique experiences you won’t find anywhere else.

Link to Facebook Event Page

🎁 Also happening Saturday are two other great opportunities to check off your holiday list while supporting your neighbors. Both Prosperity and Little Mountain are doing Holiday Shoppers Walks and lots of local shops will have holiday specials and treats!

There is no reason anyone in Newberry County—or in the surrounding areas—should be fighting the crowds on Harbison or Sunset Blvd this Saturday. Stay local. Keep your dollars local. Strengthen your community while finding meaningful gifts.

This holiday season, let’s choose connection. Let’s choose impact. Let’s choose local.